This 1/2 day innovation workshop course is designed for Start-up founders, entrepreneurs and business professionals, who are looking for how to innovate and go global, grow into overseas markets and improve their branding strategy to increase sales.  Register here.

Date: 7 September 2017 8:30 – 12:30 GMT
Venue sponsor: A City Law Firm – 64 Clifton Street EC2A 4HB

First HALF

Presentations:       This is an expert led workshop:
Ideation Workshop led by Daniel Tuitt Innovation Consultant
Brand positioning by Jono Marcus Principal consultant, Tigercat
How to create an Export Strategy by Ade Awokoya co-Founder, East London Export Club
Legal Insights By George Masefield Senior Associate Solicitor, A City Law Firm

Second HALF

Roadmap to reach international market

  1. Designing a robust Brand positioning
  2. Design strategy – Ideation and scaling to new markets
  3. Produce an Action plan to support export strategy


Exercise 1   GoGlobal New Market Entry

Based on Urban City Trends

What: Attendees will work together and use post-it notes to identify the challenges for their markets.

Why: Helps the guests understand the key barriers to enter a new market and think of ways to overcome these challenges .

Outcomes: A clear overview of future trends that will affect the attendee strategies to enter new international markets.



Exercise 2:  Designing a robust Brand positioning

Attendees will work in two groups of between 4 – 6 people
This session will help you develop your company’s brand strategy.
What: The groups will use the product/market segment info they have on their business customers.
Why: Help the attendee create a better understanding of their brand strategy.
Outcomes: An overview of how brand strategy affects their marketing and export opportunities.


Exercise 3  Design strategy – Ideation and scaling to new markets 

What: Attendees will work in two groups of between 4 – 6 people. The session will take you through actionable strategies that takes on board some of the key global opportunities and challenges faced when scaling your business.

Why: A clear roadmap to understand the key stakeholders (customers/ partners) that need to be engaged with to build a sustainable position in the new market.

Outcomes: Understanding how they will interact with overseas customers and partners to create a sustainable business.


Even if you are not an exporter, attending this event will help refresh and grow your
business. This workshop will help you develop your company’s business and brand strategy.
Register here.